Marketing Portfolio
Campaigns | Demand Generation | Marketing Automation
Successful Marketing Campaigns
VSP Global Product Launch
Comprehensive digital campaign for new eyewear product line launch.
Campaign Metrics
156%
ROI
45K+
Leads Generated
28%
Conversion Rate
$2.1M
Revenue Generated
B2B Lead Generation Program
Multi-channel demand generation campaign for enterprise software solutions.
Campaign Metrics
89%
MQL to SQL
12K+
MQLs Generated
32%
Email Open Rate
$3.2M
Pipeline Value
Demand Generation Strategies
Comprehensive approach to creating, nurturing, and converting high-quality leads through multiple channels.
- Implemented account-based marketing (ABM) programs targeting key enterprise accounts
- Developed personalized content journeys based on buyer personas and engagement signals
- Created automated lead scoring and qualification processes
- Established multi-touch attribution modeling for accurate ROI tracking
- Integrated social selling programs with sales enablement initiatives
Strategy Results
267%
Increase in MQLs
45%
Reduction in CAC
Marketing Automation Examples
Lead Nurture Workflow
Sophisticated marketing automation programs designed to nurture leads through the sales funnel.
Enterprise Lead Nurture Program
- Behavior-based email triggers
- Progressive profiling implementation
- Custom scoring models based on engagement
- Integration with CRM for sales alignment
- Automated content recommendations
48%
Engagement Rate
3.2x
Conversion Lift